Marketing – T Level

Required qualifications

You’ll need a minimum of four GCSEs at grade 4 or above, including maths, and grade 5 in English.

What skills will I develop?

During this 2-year course, you will develop an understanding of a broad range of issues relevant to the sector, through studying units including:

• The purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of marketing activity.
• The role of marketing including marketing as a management process, its importance, market type and reach.
• The key differences between consumers and customers and the different ways to influence them.
• Routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity.
• Customer personas and how they are used to determine marketing campaigns.
• Types of customers and consumers and what influences their behaviours.
• Organisational purpose and business aims including for profit and not for profit marketing objectives.
• The marketing and extended promotional mix (advertising, personal selling, sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix.

Careers

T Levels carry UCAS points and are recognised by university and education providers as equivalent to completing three A Levels. Gaining a T level can lead on to higher study, apprenticeships or into skilled employment as a marketing professional.

Jobs/Careers include:

• Marketing associate professionals
• Events managers and organisers
• Public relations professionals
• Marketing and commercial managers
• Advertising accounts managers and creative directors
• Market research interviewers

Work experience

As part of the course, you will complete a weekly industry work placement within a marketing environment, giving you valuable hands-on experience alongside your classroom studies. You’ll work with marketing professionals, develop workplace skills, build your confidence, and gain real experience that employers and universities value.

English and maths

Maths – 4

English Language – 5

Other important information

The T Level in Marketing is assessed through a combination of exams and practical assessment tasks. During the course, you’ll complete two core written exams that test your understanding of business and marketing principles. You’ll also complete an Employer Set Project (ESP), where you’ll apply your knowledge to a real-life marketing challenge under controlled exam conditions.

Finally, in your final second year, you’ll undertake the Occupational Specialism (OS), a series of practical marketing tasks completed under exam conditions that demonstrate the professional skills and knowledge required in the workplace.

Students will spent 80% of the course within a classroom environment and will be required to undertake the remaining 20% within an extended industry work placement.