Is this course for you?
This course is designed to introduce leaners to skills and knowledge that allow for an understanding of marketing theory and the application of these through a digital platform.
The skills learnt will provide an understanding of marketing techniques and requirements for successful campaigns and will provide knowledge of copyrighting, design and honing a selling point.
You will also learn about user profiling, markets and demographics and well as design thinking and ideas generation techniques to tap into this market and applying these techniques in producing low-fi rapid prototyping and to a digital platform to create a campaign that will influence, entice and engage.
The course will centre on the creation of a useable digital artefact (a marketing campaign) of a theme of your choosing that will have to take an end client and customers’ needs into consideration. Aspects of collaborative design and critical analysis will be applied to allow learners to hone their craft and to work towards designing and developing an innovative and creative digital marketing campaign.